In The Current Federal Election Campaign, Identify Some Examples Of

In The Current Federal Election Campaign, Identify Some Examples Of In The Current Federal Election Campaign, Identify Some Examples Of Agenda-setting In An Australian â€" Essay Example > Agenda setting is the formation of public alertness and concern of the major issues (as perceived by the people) by the news media. This however may not always reflect the reality of the happening. This is because the media sometimes filters and shapes the reality to focus on the core interest of the public. The media concentrates on a few issues that they emphasize so much instead on discussing all the issues in general. This creates confusion to the majority of the people as they tend to assume this issues are more significant than the others less discussed. One of the major aspects of agenda setting is time factor. The importance of varies issues is determined by the time factor. For instance political issues are more pronounced during election period and the role of the media is very important in the creation of the agenda setting. This is of great importance because it influences the how the public will respond towards the prevailing issues. This should not necessary be true according to Bernard Cohen (1963“Most of the time, the press may not be successful in telling people what to think but it is stunningly successful in telling its readers what to think about. ”The prime minister of the ruling Australian government John Howard has an ideology “choice of work”. This ideology have worked for the ruling government as it have tried to eradicate the unemployment that was increased from 4% to 10% by the labor government during its 11 years reign. However the creation of the employment opportunities was accompanied by low living standards that were caused due to the poor payment and high rates of taxation. This is in contrary to the people’s expectations as they had hoped to benefit from their employment opportunities and raise their living standards. The labor party is very critical of the John Howard ideology of ‘choice of work’ he has promised the Australian people better terms of work when the labor party comes to power after the 2007 gen eral elections. They refer to John Harward ideology, as walking liberal, low wages, low skill roads. This is because the ruling government has not constructed good infrastructure as reported by Sydney Morning Herald 2007.The few constructed roads are of poor quality and often needs to be repaired. The labor party has promised to construct a fiber optic broad band to facilitate communication for the Australian person that is, estimated to cost about 4.7 billion dollars. According to www. theaustralian. news. com, the ruling government has failed to provide enough security to the Australians as they had promised when they were coming to power. This is because lately there has been several reported insecurity cases in Australia ranging from theft to terrorism. The labor party has promised to establish better security strategies that will ensure national security to the Australians. A security system that will guarantee a peaceful nation free of terrorism. The party has also promised tax reforms that will be fair to the majority of the Australians who are of low and middle class.